78 Email Marketing Statistics and Trends To Start 2024 off Right

After paid and organic social media content, email marketing has the third highest ROI of any marketing media.

By 2025, it is estimated that 376 billion emails will be sent daily.

For every $1 spent on email marketing, marketers can expect to see around $36 in return.

Consumers are more likely to respond to or click on interactive elements in personalized emails.

Email marketing is used by 64.1% of small businesses.

21% of email subscribers will open a new message within the first hour of receiving it.

Email is the primary form of customer communication for 71.8% of small businesses.

After working hours is when 45% of consumers are most likely to click through a marketing email.

There are more than 4 billion email users worldwide.

41% of marketers agree that email conversion rates are the best indicators of marketing success.

Abandoned cart emails (18.54%) and emails sent after a customer adds an item to their cart (24.58%) have the highest conversion rates.

Testing email subject lines with an A/B test can lead to a 26.96% increase in click-through rates.

Emails sent after a customer adds an item to their cart gained 54.9% more revenue than other triggered emails.

In 2021, the email conversion rate was around 15.22%.

Including one CTA in an email can increase clicks by 371%.

Email automation is one of the top three marketing automation strategies used by marketers.

Email automation is mainly used for triggered emails, recurring emails, and reminders.

30% of users stated that saving time was the biggest benefit of automation, followed closely by lead generation (22%) and increased revenue (17%).

Automated emails are responsible for 320% more revenue than other emails.

Approximately 56% of companies use automation as part of their marketing campaigns.

Emails that contain emojis in the subject line have higher open and read rates.

Click-through rates can increase by 96% in emails that include a video.

53% of marketers currently use images or visuals in their email marketing.

Emails that contain videos can increase clicks by 300%.

Gifs are used in emails by 56.5% of email marketers.

Original, unique graphics help email marketing campaigns perform best.

87% of B2B marketers use email as a free source for content distribution.

Email newsletters are the primary form of content marketing for 81% of B2B marketers.

85% of B2B companies that utilize email marketing in their strategy also use email marketing software.

Consumers spend around 2.5 hours reading their personal email every day.

Of those who subscribe to email lists, 42.3% want to receive discounts or sales promotions.

52% of email users will check their personal accounts multiple times throughout their working hours.

Email campaigns — specifically email newsletters — are best at securing and nurturing leads.

45% of B2C marketers agree that email is their primary marketing channel.

Smartphone users (46%) prefer business communication to occur through email.

More than 6 billion people own smartphones.

Apple iPhone accounts for 29% of all emails opened on a mobile device.

If an email is not optimized for mobile, 42.3% of recipients will delete the message without reading it.

Mobile viewing is one of the top factors users consider during their email experience.

Of emails opened on mobile devices, 23% will be opened again later — often on a desktop device.

20% of all email campaigns are not optimized for mobile.

Europe has the highest average email open rate at 25.18%.

Asia has the lowest average email open rate at 15.12%.

Industries that focus on sending one strong, relevant newsletter per week will see a higher open rate of around 33% than if they send two or more.

November sees some of the highest open rates (22.2%) and some of the lowest click-to-open rates (9.95%).

The average email bounce rate across all industries is about 2.8%.

Monday’s average open rate is 22%, which is the highest throughout the week.