This article has 12 brand pitch email templates you can copy and use. Before the templates there are some tips – so you know what you should and shouldn’t do if you decide to edit the template. These best practices are based on our experience sending thousands of emails.
Now let’s jump into the guide.
5 Tips For Writing a Good Brand Pitch Email
Follow these five tips when writing a brand pitch email:
- Make it Easy to Scan Read: Use short sentences and short paragraphs. Break up your text with bullet points.
- Use a Strong Subject Line: Be direct. Ideally, highlight your value proposition/ the benefit you’ll provide (e.g. YouTube Collaboration | 100k Engaged Subscribers).
- Personalize the Greeting: Try to find a shared connection with the recipient. For example, you might have gone to the same college.
- Use the Inverted Pyramid: Explain how your collaboration benefits the brand in the first paragraph (e.g., increase brand awareness, drive sales). Then provide context.
- Provide Specific Examples: Back up your claims with data (e.g. my recent collaboration with Acme generated $12,000 in sales).
5 Things to Avoid When Writing a Brand Pitch Email
Here are 5 things to avoid when writing a brand pitch email:
- Generic Templates: Personalizing your emails provides a much higher response rate.
- Self-Focus: Focus on the benefits to the brand, not what’s in it for you.
- Grammatical Errors: Proofread carefully. Grammatical errors make you look unprofessional.
- Long Emails: Keep your first email short – especially if you’re using a template. People spend an average of just 12 seconds looking at an email.
- Sharing Pricing: Don’t discuss the price in your introduction email. Share this later.
12 Ready to Use Pitch Email Templates
1. Brand Pitch for Influencers
Hey [contact name],
As an avid traveler, I’ve been using your hiking gear for a couple of years now, and it is hands down my favorite – it’s helped me out of too many tricky situations to count. In particular, I love your 60L backpack as it has so many more compartments than other backpacks of the same size.
I know my audience of travelers also love your products, as I’m always fielding questions about where I bought them, and how good they are for different kinds of trips.
My blog [link to blog] sees over 100,000 page views per month, with a high 35% engagement rate. I have 500,000 followers on my dedicated travel Instagram page [@Instagram name and link], with an average 30% engagement rate.
I’ve worked with a number of travel brands in the past and boosted sales for them by up to X%. I’ve attached screenshots and results of some of these campaigns, so you can get an idea of what I can bring to your brand. You’ll also see my media kit attached in this email.
As it’s nearing peak backpacking season, I know many of my followers are on the lookout for products like yours, and it would be great to be able to point them in the direction of my favorite brand by sharing some of my favorite items with them.
I’d love to partner with you guys – and I hope you feel the same!
Thanks,
[name]
2. Brand Pitch for the Beauty Industry
Hi [brand contact],
I’ve used [brand name] eye shadow palette for years now, after having experimented with various brands and finding that yours has the highest pigmentation and leaves the least mess. As a makeup artist, the quality of your product has allowed me to create some incredible looks throughout my career, so first of all, thank you!
I often show off my makeup skills on my blog [link to blog] and my Instagram page [@name, link to Instagram], where I do everything from glam beauty tutorials to eye-catching costume makeup. You might have seen my recent red carpet look, which went viral, garnering X likes, and X shares, and got coverage in [publication, link], [publication, link], and [publication, link].
My blog has an incredibly high engagement rate of 30%, and gets approximately 100,000 page views per month, while I have 300,000 followers on Instagram.
I only work with tried and tested brands and products I really believe in, which is why I’m approaching you. I’d love to partner with [brand] and share your products with my beauty-obsessed followers.
In the past, I’ve worked with [X brand], [Y brand], and [Z brand]. In my campaign with [X brand], I drove a 30% click through rate and made $3,000 in sales in the first week. I’ve attached more details on the content and results of those campaigns, along with my media kit.
I hope you’re as excited to work together as I am!
Thanks,
[name]
3. Brand Pitch for the Travel Industry
Hi [hotel],
I’m a travel influencer with 100,000 followers on Instagram [@name, link], and my blog [name, link] gets 30,000 page views per month. My media kit is attached.
I’ll be in Bangkok from [date] to [date], and I would love to feature your hotel on my blog and social media – I’ve heard amazing things about your [restaurant name] and [spa name], and have previously stayed at your sister hotels in Hanoi and Yangon.
Would you be interested in partnering with me?
Thanks,
[name]
4. Brand Pitch for the Fitness Industry
Hi [brand],
First of all, let me just say I am obsessed with your leggings! They have the perfect amount of stretch, don’t fall down, and I love the pastel colors. Since discovering them, I’ve genuinely not worn another brand. So thank you for that!
I’m a fitness influencer with 300,000 followers on Instagram [@name, link], and my blog [name, link] gets 90,000 page views per month. My audience is 90% female, and I share live workouts, tips for getting fit, and recipes for my favorite healthy food.
I’d love to direct my followers to my favorite leggings brand – would you be interested in partnering with me? I’ve attached my media kit.
Hope to hear from you soon!
Thanks,
[name]
5. Cold Brand Pitch
Hi [brand],
I’m a vegan beauty blogger with 90,000 followers on Instagram [@name, link], and my blog [name, link] gets 20,000 page views per month. My media kit is attached.
I’ve used your products for years, with your overnight moisturiser and lip balm being my two favorites. I also remember that you were promoting vegan and cruelty-free products before anyone else, and I really respect the integrity of your brand, as does my audience.
I’d love to help promote your brand. Would you be interested in partnering with me?
Thanks,
[name]
6. Follow-up Brand Pitch
Hi [contact],
I emailed you last week about a potential brand collaboration with me: [@Instagram handle, link], [blog name, link].
Is this something you’d be interested in? I’ve re-attached my media kit in case you’d like to give it a look over.
Thanks,
[name]
7. Tech Brand Pitch
Hey [contact],
As a lifelong techie, I have been using your gadgets for several years now. Your brand is no-doubt my favorite. It helped me a lot when I was in a pinch.
And I am confident that my audience of tech-lovers would also go crazy over your products. They are always asking me questions about where I get my stuff.
My blog has over (#) page views every month, and my engagement rate is (%). In addition, my instagram has over (#) followers.
I have worked with different tech brands over the years and helped them boost sales by as much as X%. Please see some screenshots I attached for proof.
If you’d like to partner with me, feel free to check out my media kit, which is also attached. It’s nearing the holiday season, so I know my followers are going to be primed for some awesome tech gear soon.
I would love to send my followers to the best brand, so let me know if you’re interested!
Thank you,
[name]
8. Course Brand Pitch
Hi [brand]
As an avid learner of [course skill], I’ve been reading your newsletter for several years now. I especially loved the one where you taught your readers how to [learn skill].
My personal blog has over X readers, and the engagement rate is X%. Furthermore, my Instagram page has X followers with a X% engagement rate.
Now that you have launched a course, I see it is a perfect opportunity. I can direct my followers to your course so that they can learn this new skill from the very best!
Let me know if you’re open to such a partnership.
Thanks,
[name]
9. Supplement Brand Pitch
Hey [contact]
As a health junkie, I’m always finding ways to improve by energy levels! I’ve been using your products for 5 years now and I am in love!
As a fitness blogger, my reach is well over 100,000 visitors per month. And on IG I’ve got 200,000 followers.
You might have guessed it by now, but I was thinking a potential partnership would be awesome! If you’re up for it, let me know. We can set up a quick chat this week.
Thanks,
[name]
10. Sports Brand Pitch
Dear [brand]
Every time I hit the court, I’m rocking at least one (if not two) items from your brand. For instance, I was wearing your awesome headband and knee brace this weekend when I met some buddies to shoot around.
Anyway, if you’re not familiar with me, I have a sports blog with over X visitors daily. And my engagement rate is around X% month after month.
In addition to that, I’ve grown a sizable audience on Instagram as well as over X followers, with even higher engagement at X%.
I can prove any of these numbers if you’d like. I guess what I’m getting at is that a partnership would be something I would love to do!
Thankfully I already love and use your products all the time, so my loyal followers would really benefit from being connected to your brand’s products too!
Shoot me a message if you’re on board :)
Thanks,
[name]
11. Influencer Promo Pitch #2
Hey [contact]
I noticed your company is growing fast! I’ve been a big fan of [company] since your inception.
Now that my [@name, link to Instagram] account is flourishing, I thought maybe there was a way to collaborate.
Surely there’s a win-win approach to promoting [brand] in a way that’s mutually beneficial. Looking forward to chatting more soon.
Thanks,
[name]
12. Compliance Pitch
Hey [contact]
As compliance experts, we help brands in the [niche] industry all the time. And I see that your [social media account] has been skyrocketing recently!
At [your company], we want to congratulate you on all the success. Of course, with big results also comes additional scrutiny from regulatory bodies.
If you’d like, we can set up a quick call to make sure you remain in compliance and avoid any costly penalties going forward.
Thanks,
[name]
What To Include In Your Brand Pitch Template
Here are some of the crucial elements to have in any brand pitch template you create:
- A Strong Hook – Every reader should be pulled in immediately to your email. Start off with a strong angle.
- Reason to Keep Reading – Offer your prospect a reason to continue interacting with your message. Hint at a big payoff, or interesting challenges ahead.
- Specific Information – Offers stats, research, or data. Include the opinions of experts to make your claims more credible.
- Customization – Don’t just hit send to a mass list. Make sure you at least tweak your template to include specific business names, contacts, or relevant info.
- Call To Action – Tell the recipient what you want them to do. This could be to click on a link, subscribe, or even purchase a service.
Avoid These Things in Your Pitch Email
Here are some things to avoid when crafting your brand outreach email:
- Generic or Mass-Produced Emails – Don’t send emails that feel impersonal or copied and pasted. Failing to reference the brand’s specific products, values, or recent campaigns will make your pitch seem insincere.
- Giving Prices Right Away – Avoid including your pricing upfront in the initial email, as this can make your pitch feel transactional. It may also push away brands who need to understand your value before discussing costs. Focus instead on building rapport and demonstrating the benefits of working with you.
- Lack of Metrics or Credibility – Make sure to include key data points like follower counts, engagement rates, and past successes. Brands want to see the measurable value you can bring to the partnership.
- Overuse of Flattery Without Substance – While it’s important to compliment the brand, ensure that your praise is genuine and backed by examples. Over-the-top flattery without actionable proposals can come across as insincere.
Bloggers and influencers need to send a high volume of emails to bag the best collaborations, which can be very time consuming. Imagine how many partnerships you’d close if you could exponentially increase your manpower.
Investing in an email tool like Right Inbox is a great way to do just that. Right Inbox gives you access to email sequences and email templates that makes reaching out to brands easy and efficient.
Interested in using Right Inbox email templates for your brand pitches? Get for FREE here
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David Campbell
David Campbell is the editor of the Right Inbox blog. He is passionate about email productivity and getting more done in less time.
