Just creating a powerful lead magnet nowadays is not enough. You need to follow it up with a high-converting lead magnet email sequence.
If you’re looking for some inspiration about what to do once you deliver your lead magnet, let’s take a look at an excellent example in this post.
What Is a Lead Magnet Email Sequence?
A lead magnet email sequence consists of five to seven emails designed to nurture lead magnet leads and guide them deeper into the sales funnel.
You offer a lead magnet on your website, prompting prospects to provide their email address in exchange for access. This signals their interest in your offerings. You then send a series of emails to further engage these prospects.
The ultimate goal is to turn casually interested prospects into loyal, returning customers.
Why Should You Have a Lead Magnet Email Sequence?
There are three reasons why you should have a lead magnet sequence. They are:
- Enhanced lead nurturing—According to Demand Gen Report, lead nurturing leads to a 20% increase in sales opportunities compared to non-nurtured leads.
- Bigger purchases—Nurtured leads make 47% larger purchases compared to non-nurtured leads.
- Lower cost of conversion—A SmarterHQ study revealed that nurturing leads lowers the cost of customer acquisition by 33% and increases sales by 50%.
A 5-Email Lead Magnet Sequence You Can Use
Here’s a five-email lead magnet sequence you can customize for your situation.
Email #1: Deliver the Magnet and Thank the Prospect
Subject: Your Exclusive Guide to Boosting Productivity
Hi there!
Thank you for joining our community of productivity enthusiasts. We’re excited to share with you The Ultimate Productivity Boost guide, crafted by our experts to help you achieve more in less time.
Download Your Guide Now
Inside, you’ll discover tried and tested hacks to maximize your productivity. We believe this guide will be a game-changer for you.
Stay tuned for more tips and tools coming your way.
Best,
[Your Name]
P.S. Look out for [page number / specific tip]—it’s a personal favorite.
Email #2: Check up on the Prospect
Subject: How’s Your Journey to Peak Productivity Going?
Hi, [Prospect Name]!
It’s been a little while since we shared The Ultimate Productivity Boost guide with you, and we’re eager to hear what you think. Have you had a chance to dive into it? We’d love to know how it’s helping you in your hunt for greater productivity.
Here’s a quick tip from the guide to get even more from it: Start by implementing just one strategy at a time. You’ll be able to focus and measure the impact of each change on your productivity levels. Once you feel comfortable, you can add another strategy to your routine.
We’re on this journey with you, ready to support your growth and success.
Looking forward to your thoughts and any questions you might have!
Upwards and onwards,
[Your Name]
Email #3: Try to Upsell
Subject: Time to Get Serious About Your Productivity
Hi [Prospect Name]!
We hope you’ve been experiencing incredible progress with The Ultimate Productivity Boost guide.
Because you’re committed to achieving more, we have an exclusive offer just for you. We’re introducing The Productivity Powerhouse program, a step up from your current guide, packed with advanced strategies, personalized tools, and resources designed to take your productivity to new heights.
For the next 48 hours, we’re offering this program at a 20% discount exclusively for our email subscribers.
Claim Your Exclusive Offer Now
We’re excited to see how much further you can go with The Productivity Powerhouse by your side.
See you on the other side,
[Your Name]
Email #4: Start Building a Community
Subject: You’re Part of Something Bigger
Hola, [Prospect Name]
Did you think you’re alone? Not true!
By grabbing The Ultimate Productivity Boost guide, you’ve joined a community of productivity buffs like you. Together, we’re all about squeezing the most out of each day.
Join our exclusive online forum today—share your wins, swap tips, and get advice from fellow go-getters.
Being part of this crew means access to expert Q&A sessions, early peeks at new resources, and endless inspiration.
Welcome aboard! Can’t wait to see what you bring to the table.
Best,
[Your Name]
Email #5: Ask For It!
Subject: Last Chance to Transform Your Productivity Forever
Hi [Prospect Name]!
With the progress you’ve made so far, imagine how far you could go with further specialized tools and resources. This is why we’re beyond excited to introduce not one, but three unique offers exclusively for our cherished community members like you.
Each offer is crafted to cater to different aspects of your life, ensuring a holistic approach to productivity and beyond.
- Mindful Momentum—Our first offer focuses on blending productivity with mindfulness, presenting you with techniques to maintain high productivity without compromising your mental health.
- Financial Freedom Formula—This program is loved by those looking to extend their productivity into financial well-being.
- Creative Catalyst—Lastly, if enhancing creativity is your goal, this program will unlock your imaginative potential.
Discover Your Next Journey Here
We’re here to support you as you choose the path that’s right for you. Don’t miss these opportunities to truly transform your life in more ways than one.
Looking forward to seeing you excel in every way possible.
Best wishes,
[Your Name]
3 Lead Magnet Delivery Emails for Inspiration
The first email—the lead magnet delivery email—is the most important part of a lead magnet sequence as it sets the tone for the entire relationship with prospects. You want to get it right so prospects open the emails that follow.
Here are three good lead magnet delivery emails for inspiration:
1. WCP Brands—0 to 500K Ebook Download
This email has concise text and features a simple design, signaling to the reader that they’ll receive what they want without unnecessary fluff. The design directs attention to the call-to-action (CTA) button, enhancing the user experience.
The most compelling aspect is the inclusion of numbers, visible in the subject line and ebook cover. It promises a solid solution: building a community of 500k followers in just 47 days, achievable by reading detailed material spanning over 113 pages.
2. Ales Nesetril—VSCO Guide
This email uses a laid-back style to guide the reader on how to get their lead magnet. It makes the reader feel at ease while clearly explaining the steps to follow. The tone of the copy is a good example of how to communicate effectively.
3. Flodesk—Your Affiliate Success Kit
This email expresses gratitude towards prospects, making them feel special. It also provides a detailed and clear outline of the kit’s contents, assures the reader of ongoing support by inviting questions, and employs visuals and an attractive color scheme. You also see two CTA buttons, increasing the chances of a click-through.
Ace Your Lead Magnet Sequence With the Right Inbox
If you’re ready to send your lead magnet sequence, let Right Inbox help you. It integrates with your Gmail account to streamline your email marketing and productivity efforts.
You get a handy email sequence automation feature that helps you send timely and personalized emails to your leads. This ensures you don’t forget to follow up with your prospects after delivering your lead magnet and helps you turn them into loyal customers.
You also get a wide range of other helpful email tools, such as templates, reminders, private notes, embedded GIFs, email tracking, mail merge (which is great for personalizing your lead magnet sequence), and more. Install for free today!
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David Campbell
David Campbell is the editor of the Right Inbox blog. He is passionate about email productivity and getting more done in less time.
